Nintendo is bringing a nostalgic twist to Tokyo Plaza Harajuku Harakado’s basement public bath. From February 17 to April 1, 2025, visitors can soak in tradition—both literally and figuratively—thanks to a collaboration with Kosugiya. This campaign merges the cultural heritage of Japanese public baths with Nintendo’s deep-rooted history in hanafuda card games, offering a unique experience for bathhouse goers and gaming fans alike.
A Nostalgic Blend of Culture and Gaming
Public baths have long been a staple of Japanese daily life, particularly during the Showa era, when families and workers would visit them to unwind after a long day. Kosugiya, a company dedicated to preserving this century-old tradition, sees the bathhouse as more than just a place to clean up—it’s a communal space for relaxation and social interaction.
Hanafuda, a traditional Japanese card game, fits right into this philosophy. It’s easy to pick up, engaging for all ages, and has been a part of Nintendo’s legacy since the company’s earliest days in 1889. By teaming up with Nintendo, Kosugiya is not just offering entertainment—it’s rekindling a part of Japan’s gaming history in an environment designed for leisure.
A Public Bath Experience with a Super Mario Twist
For the duration of the campaign, the public bath at Harajuku’s Tokyo Plaza will transform into a haven for hanafuda and Mario fans. Visitors won’t just be soaking in hot water—they’ll also get to immerse themselves in a gaming-inspired atmosphere.
- The entry tickets will resemble hanafuda cards, a clever nod to Nintendo’s origins.
- Exclusive Super Mario hanafuda merchandise will be available for purchase, featuring beloved characters like Mario, Peach, Luigi, and Boo.
- Weekend practice sessions will introduce newcomers to the art of hanafuda, ensuring that even those unfamiliar with the game can join in on the fun.
At just 550 JPY ($3.60) for adults, the experience is not only affordable but also an opportunity to connect with a piece of Japan’s cultural heritage while enjoying a touch of Nintendo magic.
Super Mario Hanafuda: A Collector’s Delight
Nintendo has previously released hanafuda sets featuring its iconic characters, and this event is no different. The Super Mario hanafuda cards available at the bathhouse will carry the same vibrant designs found in official Nintendo stores. Each card showcases a familiar face, blending the traditional aesthetic of hanafuda with the playful energy of the Mario universe.
While hanafuda is often associated with historical Japanese imagery, this version adds a contemporary twist. It’s a collector’s dream and a rare chance for fans to own a piece of Nintendo’s past wrapped in modern nostalgia.
Why This Collaboration Makes Sense
Nintendo’s partnership with Kosugiya isn’t just about branding—it’s about honoring history. Hanafuda was one of Nintendo’s first-ever products before it became a gaming powerhouse. Meanwhile, Kosugiya is committed to keeping Japan’s public bath culture alive. The overlap is natural: both are deeply tied to Japanese tradition, and both have endured the test of time by evolving while staying true to their roots.
Bringing hanafuda into a bathhouse setting also highlights the timeless appeal of analog entertainment. In a world dominated by digital screens, the simplicity of a card game played among friends in a relaxed environment is a refreshing throwback to simpler times.
Looking Ahead
This collaboration may be a temporary campaign, but it could pave the way for more creative partnerships between gaming companies and cultural institutions. Nintendo has always been adept at blending nostalgia with innovation, and this event is a perfect example of how the company continues to engage with its audience in unexpected ways.
For now, though, Tokyo Plaza Harajuku Harakado’s basement bathhouse is the place to be—for both gaming fans and those looking for a unique way to unwind.
